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Retaining Older Golf Club Members

November 7, 2018

How to retain older golf club members

 

It is no secret that many UK golf clubs are under pressure to grow memberships, helping the club to generate much needed revenues to re-invest and maintain facilities.

Attracting new members can be difficult and costly, and even if a club proves successful, a failure to retain older loyal members can often counteract all of the hard work clubs have put in.

Mobility problems are arguably the number one reason why older golfers reluctantly give up the sport for good. Although maintaining the ability to swing and play, the physical strain of walking the course can often prove too much towards the end of a golfers career.

Despite this retired members are a pivotal demographic for golf clubs. Often loyal members for decades, retired golfers will play several times per week and currently make up over half of all rounds played in the UK. The abundance of free time, and disposable income also make them a key contributor to club house and pro shop revenues.

With the number of golf club members over 80 expected to triple in the next decade, what can clubs do to cater for this growing age group?

Ease the strain with golf cart access:

At Carryway we have witnessed how access to golf cart hire can have a positive impact on a clubs ability to retain its older members.

Access to golf cart hire from a club can extend a golfer with mobility problems career by years. Allowing them to continue playing the sport they love, and retaining club membership numbers.

How to retain golf membership

 

Re-invest thanks to boosted revenues:

Improving facilities, reducing membership fees and increased marketing to attract new members. Just three of the ways clubs can utilise the new revenue stream golf buggy hire to members and visitors creates.

Talk to Carryway today

At Carryway we are experts in golf buggy fleet solutions for clubs large and small. We work with over 160 UK golf clubs to provide reliable electric and petrol buggy solutions to meet there needs.

To discuss your requirements or to learn more about how we can help, reach out via phone or email today. Our dedicated customer services team will be happy to help answer any questions you may have:

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Interested in our products or have any queries? Don’t hesitate to get in touch.

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Testimonials

Dave Player, Team Brit Racing – CEO

The Carryway buggy was a lifesaver – and that’s no exaggeration! We were racing in the Aston Martin Le Mans Festival, which is a 45 mins support race just before the start for the big 24hr race. Our garages were about 2km away so getting all our gear to/from the pitlane for the race was made so simple because of the buggy! And it would have taken (the team) ages to get there and back! We are enormously proud of our new buggy and the livery made for it. It helps us stand out and helps raise our profile, not to mention being an essential team donkey.”

Simon Widowson – Event Men

Thank you Carryway for supplying the buggy for us at Chatsworth this year. All went well and no issues at all – it was a definite improvement on the equipment supplied last year by a different company. Happy to use you again for next year .

Daryn Cochrane – Head of Golf & PGA Professional, The Westerwood Hotel & Golf Resort

Thank you for the excellent customer service that we recently received from Hugh Healy, Carryway Support. Hugh was very thorough and had excellent communications with us regarding our buggy fleet at The Westerwood Resort – nothing was too difficult for him.

Caring For Life / Charity – Carl Rayner

Our open day event is a very important day for us, and it makes life much easier to have a relationship with a company (Carryway) that we can rely on each year.

Carryway are always a pleasure to deal with and their drivers are always friendly and professional. It takes a little bit of worry out of my job knowing that I can rely on your good service.

Many thanks to the team, especially Adam who was friendly, helpful and professional.

Nick Rushworth – Golf Operations Director, MacDonald Linden Hall

It is a pleasure to work with Carryway, the service and support they provide has been first class. We originally signed up for 14 brand new buggies for one year to sample working with the company.

We were pleased with the service and the product provided and have since signed up for the next few seasons and hopefully with many more to come after that.

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